LinkedIn Challenge TIP 3: How to Fill In the LinkedIn Experience Section‏

LinkedIn Challenge TIP 3: How to Fill In the LinkedIn Experience Section‏

November 1, 2013 LinkedIn

Do you wonder if you should just copy and paste your resume on LinkedIn? Let’s continue the ultimate LinkedIn challenge. Open for TIP #3. Let’s continue the ultimate LinkedIn challenge.

LinkedIn Challenge TIP 3 out of 5: 

Let’s focus on your most recent experience for this challenge since tackling your entire professional history is daunting for most.

Now, in response to that question of whether you should simply copy and paste your resume into LinkedIn, you should ONLY do so if your experience section features your greatest and most relevant accomplishments. If your resume merely lists job responsibilities then don’t even think about pasting that resume into LinkedIn!

Here is what I mean by a list of job responsibilities:

•Assist and track correspondences from clients on a daily basis and in a timely manner
•Act as a liaison and maintain open lines of communication among clients, senior executives, middle management and administrative staff
•Help with various projects and support other managers to resolve clients needs
•Maintain an accurate spreadsheet for weekly, quarterly, annual and other reporting information

Similarly as your resume, the LinkedIn section is where you will help a prospective employer ascertain your salary expectations. As such, you should think about the moments when you brought in revenue or saved costs as you brainstorm this section’s most relevant bullet points which should follow at least loosely the PARS Method.

What is the PARS Method?
P – What was the Problem you addressed? Ex.: high labor costs
A -What were the Actions you took? Ex.: focused on cost reduction initiatives
R – What were the Results? Ex.: reducing labor costs by 12%, overtime by 24%, and material waste by 43%
S – What Skills did you use or develop? Ex.: managing and leading a team
The resultant bullet point: Managed and led a team of six in cost reduction initiatives that reduced labor costs by 12%, overtime by 24%, and material waste by 43%.”

 

Your Experience Section

Don’t forget keywords – You will be findable on LinkedIn if you pepper keywords within your most recent professional experience. While you can simply copy and paste your resume accomplishment statements into your LinkedIn experience section, you can also decide to showcase another dimension on LinkedIn.

Here are some ideas that have worked for my clients especially those i creative fields:

  • Adding a file or link to feature their work on a PowerPoint financial presentation, a portfolio of your art, pictures of your work product, a PDF eBook, videos or any other links. 
  • Providing “color” to some of their bullets by incorporating first person statements – you can tactfully showcase your personality on LinkedIn since it is a social tool.
  • Writing bullets that show they are interesting, a go-getter, or bullets that demonstrate their motivations for current career moves.
Measure it: Note how many LinkedIn views you received most recently right before making any updates to your most recent experience and see how often you had appeared in search results before making any updates.  This is easy:

1 – Go to “who’s viewed my profile” page
2 – Look at the statistics on the right navigation bar

Test it: Update your latest experience, by showcasing important, keyword rich bullet points from your resume with a different twist.

Here is an example of a professional experience:

  • Spearheaded firm’s taskforce to streamline monthly reporting processes for 7-plus reports; identified training needs, delivered training, and reduced time by ~15% thus enabling more strategic thinking
  • Invested in a more premium television mix while staying within budget after uncovering that client’s peers were reaping rewards from a heavy premium TV mix; saw sales rise from brand loyalists within one month
  • Brought in ~$250mm+ in reported billings from a hospitality brand, gardening brand, financial services firm , and consumer product good
  • Stretched ~$30mm budget by forging partnerships with key networks rather than spreading dollars for two Electronic Arts’ brands

BONUS:

If we wanted to add “color” to this professional experience. We could have easily attached advertising ads that showcase the creative work that was launched with an emphasis on where it was launched since this is the profile of a media planner rather than a creative in an ad agency setting.

OR

If we wanted to express just how big of a deal any of these points were then we could have requested a client recommendation to express how these accomplishments made an impact.

By the way, there are oodles of ways to add context to your experiences in LinkedIn.

I am scratching the surface here.

Let’s review:

Update your LinkedIn experience (at least your most recent one) so that it highlights your worth in a professional setting then make it more meaty by showcasing your work or asking others to do this for you via a recommendation.

Level-setting:
Many clients worry about including proprietary information on LinkedIn OR about digital overexposure.

Here is what I say regarding these points:

If you can’t share a particular number or your client roster with the public then think in terms of percentages or sector categories. Find a way to get credit for your accomplishments without calling out your current employer.

Be creative about it rather than ignoring it.

Now, in terms of overexposure?

If you are not on LinkedIn then you are invisible in the job market. Invisible. Companies like Pfizer are using LinkedIn to fill up to 40% of their candidate pools with PASSIVE job candidates!  The key is to be visible. Showcase your experiences. Use keywords so recruiters find you FOR what you want to be found FOR. The only way to have these keywords in your profile in a way that’s going to compel a recruiter to call you is by…

wait for it.

>>>>>>

…writing compelling content in your LinkedIn profile

and that includes in your experience section

Net net. (For some reason my favorite phrase these days)

Fill-in your experience section

DO NOT leave it blank

Otherwise, you are without a doubt forcing yourself to work harder to get noticed than if you just fill in those blanks

My two favorite topics include preparing the heck out of my clients for their toughest interviews and my second is crafting the most keyword-infused LinkedIn profiles – the kinds that land jobs not just the kinds that look pretty.

As usual, email me melissa [at] melissallarena.com with your progress following your experience update and testing.

I will be posting 5 tips – Look for my tip and share your thoughts / progress with me directly via email or in the comments section below.

I look forward to seeing your progress on LinkedIn. Side note: I am literally looking at LinkedIn everyday in search of your updates. I’m a nerd that way and really care about seeing some changes out there.

Melissa

About the author

Melissa Llarena: is the CEO and career coach behind Career Outcomes Matter. Her craft is coaching top executives on how to dissect and deliver the perfect job interview. Her client base includes US-based as well as international business leaders with 15-plus years of experience who are undeniably really good at what they do yet simply want a strategic partner who can quickly fully understand their tangible and intangible contributions to effectively scale up their interviewing skills for the toughest interviews. Click to gain instant access to her 20-page interview preparation kit to gain an edge then schedule a phone call to see how she’d leverage her most powerful insights based on your unique situation -- all in time for your next interview.