Why Marketers Are Good / Not So Good

Why Marketers Are Good / Not So Good

November 22, 2016 Interviewing

I’ve noticed 10 underlying assumptions (through my work with candidates looking at Google, AmEx, IBM i.e. data-driven companies) that interviewers make about marketing job candidates.

When you’ve spent a majority of your career in a marketing role, the good assumptions are:

• You are creative.

• You are an abstract thinker and ‘brainstorm’ well.

• You know how to grab someone’s attention.

• You know a thing or two about unique customers.

• You may have strong communication skills

Alternatively, the not so good assumptions are:

• You are not great at math.

• You are only an ideas guy/girl.

• You dislike the finance team.

• You have weak analytical skills.

• You rather do things your way.

Please smash that ‘forward e-mail’ icon and share this with your marketing executive friends.


Ask them if they ever lost a job offer because they missed the opportunity to proactively address any of these assumptions.

Stay tuned, next week I’ll share the assumptions that supply chain professionals should proactively address throughout their job hunts.

In the meantime,  schedule time with me to transform your interview approach.


CEO / Founder of Career Outcomes Matter

About the author

Melissa Llarena: is the CEO and career coach behind Career Outcomes Matter. Her craft is coaching top executives on how to dissect and deliver the perfect job interview. Her client base includes US-based as well as international business leaders with 15-plus years of experience who are undeniably really good at what they do yet simply want a strategic partner who can quickly fully understand their tangible and intangible contributions to effectively scale up their interviewing skills for the toughest interviews. Click to gain instant access to her 20-page interview preparation kit to gain an edge then schedule a phone call to see how she’d leverage her most powerful insights based on your unique situation -- all in time for your next interview.